Marketing BTC and BTB Diana Rovati Corso: N Innovazione e Marketing Titolare del Corso: Raffaella Manzini Anno Accademico: Le slides sono a supporto della lezione in aula. Per lo studio RIF. KOTLER–Chapter 5,6, 7. Dec 19, · I think it's as simple as the sales and marketing channel you are using. If you promote yourself B2B with B2C oriented sales and marketing, you're still promoting B2B first encouragiing them to let you get to the B2C channel. I wouldn't think you could use the same message to reach both channels. B2C to me would be a direct line to the consumer. Jan 02, · B2B marketing is built around a strong content marketing strategy. Content delivered to the prospect needs to provide the right information to the buyer depending on where they are in the buyer’s journey. Content is king for B2B marketing. Top of funnel marketing activities build awareness and educate the prospect on the value of your offerings.
Btb e btc marketingDefine B2B, Define B2C, B2B vs B2C - MarketingProfs
Sometimes, a company can be both. For instance, maybe I'm selling ball bearings to a machine maker. The machine maker builds a machine to build car doors. A car manufacturer builds doors and many other parts and makes a car in Japan.
The car goes to an importer who ships to the US. The importer sells to a distributor who sell to dealers. I am a B2B as is the machine manufacturer. The car manufacturer is a B2C and a B2B - fleet cars can go to businesses too, since the primary customer is the consumer, then it's B2C. Actually, the car manufacturer may have a B2B division dedicated to business customers.
If you look at the importer and distributor, they are B2B companies. The dealer is probably both B2C and B2B also. OEM sales are not always B2B. In the computer industry, Dell is an OEM - original equipment manufacturer. On the otherhand, companies like Quantum in Taiwan are ODM - original design manufacturers - because they specify,design and manufacturer notebook computers for HP. HP resells them to consumers. Quantum is a B2C, primarily, because computers go to comsumers mostly.
HP is a B2C mostly for the same reason. It gets complicated in the real world, but in general, if the product is designed for the consumer, it is a B2B product and company. If it goes to a business who makes something else, it's a B2B product. I think it's as simple as the sales and marketing channel you are using. If you promote yourself B2B with B2C oriented sales and marketing, you're still promoting B2B first encouragiing them to let you get to the B2C channel. I wouldn't think you could use the same message to reach both channels.
B2C to me would be a direct line to the consumer. B2B to me would be a product solely for business or using the B2B relationship as a channel to the B2C. You could also take a direct line to the consumer who begins demanding the product from business in which case it would B2C as the channel to the B2B : True or false? If you are marketing it to businesses, the key thing you need to be able to show your prospective clients is that using the software will save them money in the form of time.
Because those using the software will be able to streamline their work through the use of your software, employees will be able to get more done in the same amount of time. Because this likely would be a significant purchase for most companies requiring multiple software licenses and adequate training, expect the sales process to involve detailed demonstrations and trial periods. When you are marketing to a consumer, you want to focus on the benefits of the product.
Their decision is more emotional. Consumers also are different in that they demand a variety of distribution channels for convenience. Consumers are less likely to be interested in a lengthy marketing message and want you to get right to the point. Consumers don't want to work to understand your benefits. Instead, they will want you to point out the benefits to them clearly.
With consumers, your message must be simple and easy to understand. Consumers also have a much shorter purchasing process than businesses. They can purchase within a few minutes to within a few days. Customers will want to hear more about how a product or service helps them and what benefits it brings to them personally.
Consider again the example of productivity software. What consumers will want to know is how the software is going to make their lives easier. If it includes a calendar feature, how is inputting information easier, and how does it sync with family members' phones and laptops, etc.?